USC Design Studio

We are the USC Design Studio

What We Do


The USC Design Studio is a full-service creative group specializing in brand identity, print collateral, retail signage, interactive media, and environmental design for the USC community.

Established in 2001 as a division of Auxiliary Services, the USC Design Studio started as an internal design department for the USC Bookstore. Since then, our department has grown to support the design needs of all Auxiliary departments and has partnered with several other University departments including Athletics, Protocol & Events, the Viterbi School of Engineering and the Annenberg School for Communication.

We maintain a close relationship with Trademarks & Licensing and University Public Relations to ensure that all work is in alignment with USC Identity standards.  The USC Design Studio has completed University-wide projects including the branding of the University’s 125th Anniversary, the design and production of the University’s annual Commencement materials, USC Civic Engagement , and the annual Good Neighbors Campaign.

" Design is thinking made visual. "
- Saul Bass


The USC Design Studio offers a full spectrum of creative services that include branding, print design, retail signage, interactive media, environmental design and more.

Print Design

USC Certificates
Presentation Boards
Brochures / Tri-Folds
Backdrops / Step and Repeat
Vehicle Wraps

Digital Design

Website Design
Website Graphics
Email Campaigns
Social Media Graphics
Digital Signage
Digital Menus
Digital Advertisements

Other Services

Brand Identity
Logo Design
Digital Photography
Environmental Design
Signage / Way-finding
Retail Packaging
Apparel Design
Specialty Products

" Copy, art, and typography should be seen as a living entity;
each element integrally related, in harmony with the whole,
and essential to the execution of an idea. "
- Paul Rand

Get in touch with us

We're on-campus, in-house and available to meet your design needs.